Concept & Art Direction

This project explores how typography can exist as both language and visual form. Using the Nauryz Redkeds typeface as the foundation, I reinterpreted the type through motion, abstraction, and brand application, transforming letters into expressive components that go beyond communication.

The overall art direction blends playful minimalism with modular structure — emphasizing movement, balance, and the expressive potential of type. The color palette draws from muted natural tones (coral, yellow, olive, navy) to support a warm, human visual atmosphere.